According to recent research from Strategy Analytics, smartphone shipments rose by a solid 6% yearly. To account for 360Million units in total sold in Q2 2017, which is a healthy increase from the 341.5 million units sold last year. The smartphone market has stuck in a constant rhythm of single digit growth every year, making it difficult for some manufacturers to sell their products.
Because nowadays, the hardware tech has reached such advanced levels, that people usually now don’t tend to change their smart phones quite often, like a couple of years in the past. Also, the technology has evolved enough that, there’s an innovation halt in the industry. And now all we see is just little-on-little improvements every year, instead of any major evolution in technology.
Neil Mawston, Executive Director at Strategy Analytics, says “Samsung shipped 79.5 million smartphones worldwide in Q2 2017, rising 2 percent annually from 77.6 million units in Q2 2016. Samsung continued its recovery from last year’s Galaxy Note 7 battery fiasco, lifted by robust demand for the new Galaxy S8 portfolio with an innovative bezel-less design. We expect the rumored Galaxy Note 8 upgrade with a bigger screen to further strengthen Samsung in the coming weeks. Apple grew 1 percent annually and shipped 41.0 million smartphones for 11 percent market share worldwide in Q2 2017, down slightly from 12 percent a year ago”.
He also added that the iPhone is now slowly going out of fashion in China, while the home players in the country are rising again. Xiaomi, also known as “Apple of China” with it premium but light pocket products are again on the rise and securing the 5th position again, with 58 percent annual growth.
Global Vendor Marketshare in Q2 2017
|Global Smartphone Vendor Shipments (Millions of Units)
The Redmi 4A and Redmi Note 4 phones from the Chinese-giant have snatched quite a market share from many indigenous brands such as Micromax, Karbonn, and Intex. Xiaomi and Oppo achieve the most market share than any other vendor on the list, with Xiaomi soaring a record 6% global share.